Re-design of the checkout process with dedicated colors and icons for each membership model / product. The new checkout provides short and detailed information and displays the product in a more tangible shopping card design. In conjuction with an improved onboarding funnel, these changes vastly increased overall conversions.
For leads: explaining the service in 3 easy steps
For members: step-by-step guide (trouble shooting)
Overhaul of the membership portal in order to include new product features and to establish a freemium-model (with free and paid services) in the long run.