Branding
Web / Print Design

Communication for patients with IBD. I played a huge role in the brand development, research, concept and design of various materials, e.g. brochures, an online platform, roll-ups, displays and much more.
Studio: AUNDW, Berlin.

Information material for patients, who have been diagnosed with Crohn’s disease or ulcerative colitis. Despite being a delicate topic: puplic interest in gut health is growing, as many inflammatory bowel diseases (IBD) are known to be modern world phenomena.

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An online platform, brochures and a display for patients with Crohn’s disease or ulcerative colitis. The double-sided display was developed for doctor-patient consultations and helps patients to understand the "mode of action" of Entyvio® (a prescription medicine), while the platform and the brochure are focussing as well on lifestyle aspects of IBD, e.g. sex, food or travel.

Platform for patients with IBD

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Each group of patients received their own site (Crohn’s disease in "yellow" and ulcerative colitis in "coral").

Brochure for patients with IBD

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Branding guidelines: excerpts

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On-topic: landing page and check cards for myvyo®

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myvyo® is a community and support platform for Entyvio® patients only. We developed a landing page for the platform and corresponding check cards to increase the number of sign ups. The design is based on myvyo®.

© 2019  Martin Mayer  ·  Impressum